5 Big Changes Coming to Social Media in 2016

What does 2016 hold for social media. More new options for shopping and enabling us to share ever more vivid real-time experiences. Virtual reality, social shopping takes off, Facebook life takes live streaming mainstream, the social media’s deals gap at work widens, social media customer service get a lot better

January 21, 2016 at 11:00:00 AM AKST 15 minutes


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Social Networking






Here are 3 tips on social media marketing for small businesses

Tip #1: Use social media marketing to sell your products and services
Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.
Tip #2: Large networks like Twitter can improve your customer relationships
With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.
Tip #3: Social media marketing can drastically increase your reach
Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.


So what is the key to creating authentic customer relationships?

An Albert Einstein quote says it all when it comes to the relationship era in business, “Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will achieve this.
So what is the key to creating authentic customer relationships?
Of course, a solid product or service is necessary to start. But in order to grow and remain relevant to customers, companies must demonstrate genuine behaviors, too. These include sincerity, transparency, shared values, and a noble mission beyond the bottom line.