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Here are 3 tips on social media marketing for small businesses

Tip #1: Use social media marketing to sell your products and services
Before major social media networks made the foray into e-commerce, the selling relationship for businesses looked like this: listen, help solve problems, and make the sale. With the rise of social selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics. These tactics changed the game for social media marketing for small business.
Tip #2: Large networks like Twitter can improve your customer relationships
With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there’s no reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on—and with over 200 million active users, there’s a high chance many of your customers are on Twitter. Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.
Tip #3: Social media marketing can drastically increase your reach
Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world—as opposed to a more traditional advertising medium such as a billboard, which is only visible to people on a particular route in a single city.

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